APERTURA OFICIAL

Gabriel Escarrer, Presidente de EXCELTUR y VP Ejecutivo & CEO de MELIA Hotels International

Pedro Sánchez, Presidente del Gobierno de España

Clemente González Soler, Presidente de IFEMA

Luis Gallego, Presidente del Comité Organizador de FITUR  y Presidente de IBERIA

Zurab Pololikashvili, Secretario General de la UNWTO

LA TOUROPERACIÓN ANTE EL FUTURO: VISIÓN DE UN GRAN CLIENTE DE ESPAÑA (+)

Steve Heapy, CEO Jet2 Holidays

Dialoga con José Luis Zoreda, Vicepresidente Ejecutivo de EXCELTUR

CAMBIO CLIMÁTICO: MITOS Y RETOS PARA EL TRANSPORTE Y EL TURISMO

Rafael Schvartzman, Vicepresidente de IATA

Presentado por Antonio Vázquez, Presidente de IAG

LA TECNOLOGÍA Y EL BIG DATA COMO CENTRO DEL MODELO DE NEGOCIO DE TUI (+)

Friedrich Joussen, CEO de TUI

Presentado por José Luis Zoreda, Vicepresidente Ejecutivo de EXCELTUR

COFFEE BREAK

TURISMO RESPONSABLE, IMPACTO EN LAS PERSONAS

Ramón Aragonés, CEO de NH Hotel Group y socio de EXCELTUR

Francisco Román, Presidente de la Fundación SERES

Adolfo Utor, Presidente BALEARIA y socio de EXCELTUR

Moderado por Jorge Schoenenberger, Socio Director de Transporte, Hostelería y Servicios de DELOITTE EMEA

NUEVA GOBERNANZA PARA ABORDAR DESTINOS SOSTENIBLES (+)

Caso de Ámsterdam:

Udo Geerte, Managing Director “amsterdam&partners“

Presentada por José Luis Zoreda, Vicepresidente Ejecutivo de EXCELTUR

GESTIONAR EL TURISMO URBANO CON LA MEJOR ACOGIDA SOCIAL

José Luis Martínez-Almeida, Alcalde de Madrid

Juan Espadas, Alcalde de Sevilla

Moderado por José Hila, Alcalde de Palma

ABRAZANDO LA GESTIÓN SOSTENIBLE Y LA TRANSFORMACIÓN DIGITAL DE DESTINOS VACACIONALES

Antonio Pérez, Alcalde de Benidorm

Alfonso Rodríguez Badal, Alcalde de Calviá

José Ortiz, Alcalde de Torremolinos

Javier Díaz-Laviada, Director General de HERTZ España y socio de EXCELTUR

Juan Trían Riu, Consejero del Grupo RIU y miembro del Consejo de Vigilancia de TUI Ag.

Moderado por Ginés Martínez, CEO de JUMBO TOURS y socio de EXCELTUR

COCKTAIL PARA TODOS LOS ASISTENTES

Paneles tecnológicos de la tarde moderados por:
Jaime García Cantero, Director de Contenidos de EL PAIS RETINA

EL TURISMO EN LA ERA DEL BIG DATA Y LA INTELIGENCIA ARTIFICIAL

José María Álvarez-Pallete, Presidente de TELEFÓNICA

PIONEROS DE LA TECNOLOGÍA TURÍSTICA: ENTREVISTA CON EL FUNDADOR DE AMADEUS

José Antonio Tazón, Presidente de AMADEUS y socio de EXCELTUR, dialoga con José Luis Zoreda, Vicepresidente Ejecutivo de EXCELTUR

NUEVAS EXPERIENCIAS DE PAGO Y FINANCIACIÓN: MODELOS DE CRECIMIENTO PARA UN NUEVO TURISMO

Juan Orti, Presidente de AMERICAN EXPRESS España y socio de EXCELTUR

David Rico, Director Área de Turismo de CAIXABANK

EL ECOSISTEMA TRAVEL-TECH: START-UPS Y EMPRENDEDORES TRANSFORMANDO LA EXPERIENCIA TURÍSTICA

Javier Jiménez, Director General de LANZADERA, Grupo MERCADONA

Lisandro Menu, Director General de Desarrollo Internacional, Grupo GLOBALIA y de la plataforma WAKALUA

Manel Villalante, Director General de RENFE y Trenlab, su aceleradora de movilidad

DISRUPCIÓN TURÍSTICA: LA INDUSTRIA DEL VIAJE EN LOS PLANES DE FUTURO DE LOS GIGANTES DE INTERNET

Irene Cano, Directora General de FACEBOOK España y Portugal y socia de EXCELTUR

Fuencisla Clemares, Directora General de GOOGLE España y Portugal

POTENCIANDO LA IMAGEN Y LA COMPETITIVIDAD REGIONAL DEL TURISMO EN ESPAÑA

Francina Armengol, Presidenta del Govern Balear

Ángel Víctor Torres, Presidente del Gobierno de Canarias

Ximo Puig, Presidente de la Generalitat Valenciana

Carlos Bertomeu, Presidente de AIR NOSTRUM y socio de EXCELTUR

Abel Matutes, CEO de PALLADIUM HOTEL GROUP y socio de EXCELTUR

Encarna Piñero, CEO Grupo PIÑERO y socia de EXCELTUR

Moderado por José María González, Director General, división de coches de EUROPCAR Internacional y ex-presidente de EXCELTUR

CIERRE OFICIAL DEL FORO

Gabriel Escarrer, Presidente de EXCELTUR y VP Ejecutivo & CEO de MELIA Hotels International

Isabel Díaz Ayuso, Presidenta de la Comunidad de Madrid

Reyes Maroto, Ministra de Industria, Comercio y Turismo

OFFICIAL OPENING

Gabriel Escarrer, Chairman of EXCELTUR and Vice Chairman & CEO of MELIA Hotels International

Pedro Sánchez, President of the Government of Spain

Clemente González Soler, Chairman of IFEMA

Luis Gallego, Chairman of FITUR´s organizing comitte and CEO of IBERIA Airlines

Zurab Pololikashvili, Secretary General UN World Tourism Organization (UNWTO)

TOUR OPERATORS : WHATS NEXT , VISION OF A LEADING SPANISH CLIENT

Steve Heapy, CEO Jet2 Holidays

Introduced by José Luis Zoreda, Chief Executive Officer of EXCELTUR

CLIMATE CHANGE MITHS & CHALLENGES FOR AIR TRANSPORT & TOURISM

Rafael Schvartzman, Vicepresident of IATA

Introduced by Antonio Vázquez, Chairman of IAG

HOW TECHNOLOGY AND DATA DRIVES THE FUTURE AND BECOMES THE CORE OF TUI´S BUSINESS MODELS

Friedrich Joussen, CEO of TUI

Introduced by José Luis Zoreda, Chief Executive Officer of EXCELTUR

COFFEE BREAK

SOCIAL CORPORATE RESPONSABILITY IN THE SPANISH TOURISM SECTOR

Ramón Aragonés, CEO of NH Hotel Group and member of EXCELTUR

Francisco Román, President of SERES Foundation and former CEO Vodafone Spain

Adolfo Utor, Chairman of BALEARIA and member of EXCELTUR

Moderated by Jorge Schoenenberger, Partner in charge of the tourism practice of DELOITTE

NEW GOVERNANCE AND SUSTAINABLE TOURISM MODELS FOR DMO´S

Case of Amsterdam:

Udo Geerte, Managing Director “amsterdam & partner“

Introduced by José Luis Zoreda Chief Executive Officer of EXCELTUR

MANAGING CITY TOURISM AIMING AT THE BEST CITIZEN´S WELCOME

José Luis Martínez-Almeida, Mayor of the town of Madrid

Juan Espadas, Mayor of the town of Sevilla

Moderated by José Hila, Mayor of the town of Palma de Mallorca

EMBRACING THE REPOSITIONING AND DIGITALIZATION OF MAJOR SPANISH SUN & BEACH TOURISM DESTINATIONS

Antonio Pérez, Mayor of Benidorm

Alfonso Rodríguez Badal, Mayor of Calvia (Magaluf)

José Ortiz, Mayor of Torremolinos

Javier Díaz-Laviada, Managing Director of HERTZ Spain and member of EXCELTUR

Juan Trían Riu, CEO of RIU Hotels and member of EXCELTUR

Moderated by Ginés Martínez, CEO JUMBO TOURS and member of EXCELTUR

COCKTAIL-LUNCH FOR ALL THE PARTICIPANTS

The afternoon technology panels will be moderated by:
Jaime García Cantero, content´s manager of EL PAIS RETINA

NEW TECHNOLOGY MILESTONES THAT WILL IMPACT TOURISM: VISION OF A MAJOR TELECOM

José María Álvarez-Pallete, Chairman of TELEFONICA

EVOLUTION AND VISION OF A LEADING TOURISM TECHNOLOGY PROVIDER

José Antonio Tazón, Chairman of AMADEUS and member of EXCELTUR, introduced by José Luis Zoreda Chief Executive Officer of EXCELTUR

NEW TENDENCIES IN PAYMENTS AND TOURISM FINANCE SCHEMES

Juan Orti, Chairman of AMERICAN EXPRESS Spain and member of EXCELTUR

David Rico, CAIXABANK´s Tourism Managing Director

START UPS: ACCELERATING THE EVOLUTION OF PRESENT TOURISM BUSINESS MODELS

Javier Jiménez, Managing Director of LANZADERA, MERCADONA Group

Lisandro Menu, Managing Director of Businees Development from the GLOBALIA Group & WAKALUA platform

Manel Villalante, Managing Director of RENFE & Trenlab their mobility start up

NEW DISRUPTING TOURISM BUSINESS MODELS TO COME

Irene Cano, Managing Director FACEBOOK Spain and member of EXCELTUR

Fuencisla Clemares, CEO of GOOGLE Spain

IMPROVING THE TOURISTIC IMAGE OF SPAIN AND ITS REGIONAL COMPETITIVENESS

Francina Armengol, President of the Government of the Balearic Islands

Ángel Víctor Torres, President of the government of the Canary Islands

Ximo Puig, President of the regional government of Valencia

Carlos Bertomeu, Chairman of AIR NOSTRUM and member of EXCELTUR

Abel Matutes, CEO PALLADIUM HOTEL GROUP and member of EXCELTUR

Encarna Piñero, CEO of PIÑERO Group and member of EXCELTUR

Moderated by José María González, CEO of EUROPCAR´s Worldwide Rent a Car division and former Chairman of EXCELTUR

OFFICIAL CLOSING

Gabriel Escarrer, Chairman of EXCELTUR and Vice Chairman & CEO of MELIA Hotels International

Isabel Díaz Ayuso, President of the regional government of Madrid

Reyes Maroto, Minister of Industry & Tourism of Spain